Note: Redacting the name to “Product X”
Use these guidelines to help you design Product Xs that achieve your business goals while maintaining high standards for experiences on Facebook.
Offer a valuable and functional experience.
Product Xs let you to build flows around real goals people may have, like buying your products or previewing before downloading your native app. Design your Product Xs to enable people to achieve a moment of real success, rather than an empty ad experience.
Make it immediately usable.
Allow people to have a significant experience with your Product X before asking them to sign up, sign in, onboard, etc. Product Xs do support sign-up and login scenarios, but these should not be barriers to getting value from your Product X.
Keep navigation simple.
Avoid tabs. Product X flows should reach a meaningful moment quickly, and navigation should be simple and task-oriented.
Make it feel like a native app.
A Product X should not scroll, zoom or pan like a webpage.
Use consistent branding and images.
Use icons and splash images that represent the visual style of your Product X so the experience will match people’s expectations.
Make installs or transactions a natural part of the flow.
Avoid gimmicks like extra UI pointing to the install button.